Dealers can now buy used vehicles offered for sale on GMAC Financial Services SmartAuction Web site any time of the day or night, as part of an upgrade of the online remarketing channel.
In addition to SmartAuctions traditional auctions that run 9 a.m. to 3 p.m. ET, Monday through Friday, dealers can now buy vehicles any time from sellers who choose to list their vehicles with fixed Buy it now, prices, said Steve Kapusta, GMAC director of remarketing.
Previously, dealers were limited to buying vehicles at fixed prices from 5 p.m. until 11 p.m. ET, Monday through Friday.
The site also now allows dealers to conduct side-by-side comparisons on one screen for up to five vehicles, making it easier and faster for dealers to find the vehicles they want.
Previously, dealers had to click and open each vehicle listing individually to see details such as opening bid, seller, original sticker price, odometer reading and color.
Now you can do two to five comparisons on one page and it shows up in front of you, Kapusta said.
Data such as vehicle attributes and inspection reports have been integrated into vehicle listings, eliminating the need for pop-up windows and stacked data screens.
Also new: The site can be customized to meet the needs of various dealership employees, such as the finance and insurance manger, controller or used-car manager.
Mark Newman, SmartAuction managing director, said the sites new platform represents a significant technology infusion.
Our experienced dealers and buyers will find SmartAuction more intuitive in its design and also appreciate the ability to customize the site to address their specific remarketing needs, Newman said in a statement.
Last year, about 435,000 used vehicles were sold on SmartAuction and about 2.9 million vehicles have been sold since it began in 2000. More than 4,200 franchise and independent used-car dealers log in daily to SmartAuction.