Tony Fiori used to drive 130 miles to an auction when he wanted to wholesale used vehicles. Now the auction comes to him.
Vista Honda in Ventura, Calif., where Fiori is a vice president, is one of more than 200 Southern California dealerships that consign their vehicles to Auctions In Motion, an auction company that holds its sales in dealerships' back lots or neighborhoods.
For instance, Auctions In Motion sells Fiori's excess used vehicles at the Ventura Auto Mall, the site of his dealership.
Fiori says Auctions In Motion sales are close, convenient and less expensive than traditional auctions. About once a month, he still travels two hours to a traditional auction, but only to buy used vehicles.
"The nearest [large] auction is well over 100 miles away," says Fiori, who is in charge of buying and selling used vehicles for his dealership. "I'd have to leave at 5:30 a.m. to get there by 8 a.m., and cars start running like 9-9:30 a.m. Depending on what line I'm in, my cars might not run until 1 o'clock in the afternoon. It can be an all-day event.
"With Auctions In Motion, I leave 20 minutes before auction time and I'm back in my office within an hour and a half doing my day's business."
Auctions In Motion is the brainchild of CEO George Pero, who started taking auctions to dealers in Southern California in 2006.