The E-class coupe is only part of what the brand's U.S. chief, Dietmar Exler, calls an "abundance of riches" for Detroit.
At a reception on the eve of press days, Mercedes will unveil its freshened GLA small crossover and AMG GLA45 performance variant, and executives will talk about plans for its premium small-crossover family. The face-lifted GLA is expected to go on sale by fall.
Other offerings in Detroit include new variants in the AMG GT family, including the AMG GT C coupe, expected to be on the market later in the year.
AMG will celebrate its 50th anniversary in 2017 with more extensions to the performance lineup expected throughout the year. Later in the year, AMG will unveil a 1,000-plus-hp hypercar slated to arrive on the market at the end of 2018.
Also coming to Detroit is a Night Edition of the S-class coupe with special badging and styling cues. It will arrive in U.S. dealerships in the summer. Exler isn't sharing the number of new, redesigned or freshened vehicles that Mercedes is launching in 2017. But the count is likely to step down a bit from 2016, which Mercedes executives had described as the zenith of the brand's multiyear product offensive, with nine significant launches.
In addition to the GLA and E-class coupe, major launches expected in the U.S. in 2017 include the redesigned E-class wagon, the freshened S-class sedan and AMG's GT R coupe and GT C roadster and coupe. The redesigned E-class convertible could come out by the end of 2017 or early in 2018.
"We have a couple of very important cars that are coming," Exler said. "We're pretty happy with the pipeline."