The next-generation Toyota Camry, America's perennial best-selling car and target of criticism for its generic styling, will make its world debut at the Detroit auto show.
The four-door stalwart will receive the new Toyota New Global Architecture, or TNGA, modular platform, with a lower center of gravity and sportier suspension, as well as fresh sheet metal that breaks its bland tradition.
Indeed, Toyota executives -- and at least one dealer who has seen it in the flesh -- promise something almost sexy, at least within the context of a mainstream family sedan.
It's all part of the bigger picture: As Toyota moves its vehicles to TNGA, it will transform their styling as part of a broader move to be a more exciting automaker.
The all-new C-HR crossover going on sale in the spring is an extreme example of the new styling language, with sculptured panels replacing the slab-sided Toyotas of the past.
The midsize Camry can't go to the extreme of "love it or hate it" because of its mainstream audience. But it could juice up a segment that is getting run over by crossovers and SUVs.
Toyota intends to leave the Camry and the C-HR in the spotlight for now. The sedan needs to be a volume player and the newcomer to attract young buyers or consumers leaving sedans.
But eventually, Toyota will have to show off the two-door roadster it is developing with BMW. The Toyota version is likely to mark the rebirth of the Supra nameplate, last seen in 2002.
Spy photos have surfaced of the sports-car prototype. A video of track testing captured an engine note that sounds like a six-cylinder, which was the heart of the Supra of yore.
It's possible the coupe will show up at one of the auto shows toward the latter part of 2017.
Otherwise, Toyota is in pretty good shape in terms of U.S. product, with the exception of pickup trucks due to supply constraints.
The RAV4 may outsell the Camry now that there are additional RAV supplies from Japan. Sales of the Highlander midsize SUV are way up thanks to a new U.S. production line.
Late 2017 could bring greater numbers of the supply-constrained Tacoma midsize pickup if an expansion of its Tijuana, Mexico, plant is completed by then.
That in turn would allow for more full-size Tundras to be made in San Antonio, where the two trucks share a maxed-out production line.