Lexus will reveal the next generation of the car that started it all -- its LS flagship sedan -- at the Detroit auto show.
A teaser image by Toyota's luxury brand shows a glimpse of the front end with its iconic spindle grille, along with aggressively styled wheels.
With the current generation of the LS hanging on for a full decade, the next one is likely to represent a small revolution on the excitement scale.
Lexus is promising something bold that incorporates styling cues from the LF-LC concept car -- elements that have already made their way into the all-new and well-received LC500 flagship coupe.
Look for muscular body panels and deep creases riding on a version of the brand's new GA-L global architecture found on the LC.
The new sedan is not likely to be much of a four-door LC in terms of performance from launch, but it is likely to get increasingly more capable as Lexus pushes the brand's sporty pretensions.
The new LS, built from the ground up, will better compete with its European competitors and could juice up a segment that has suffered mightily as consumers migrate to SUVs.
With lots of fresh sheet metal across its lineup, Lexus can turn to more mundane things, like delivering a three-row version of the RX crossover that dealers have been clamoring for.
That should show up at an auto show later in the year and onto dealership lots by late 2017 or early 2018. It's likely to use the RX350L and RX450hL names, the latter for the hybrid.
And with Toyota's own small C-HR crossover headed to dealerships in the spring, speculation has turned to a Lexus version that would slot nicely as an entry-level vehicle given market trends.
The UX concept shown at the 2016 Paris auto show with its bulging fenders and oversize wheels is a start.
Lexus says the UX represents the brand's "vision for a compact SUV of the future," but it's unclear how far into the future before there is something closer to an actual CUV prototype.