Remember Mahindra & Mahindra, the Indian company that a decade ago planned to enter the U.S. with a compact diesel-powered work truck? Mahindra signed up 350 dealers and a distributor, had a truck nearly fully baked, but then failed to launch, triggering a slew of lawsuits.
Well, Mahindra may get here after all, but not with a truck or anything else with four wheels.
Late last year, Mahindra bought the rights to the defunct British motorcycle maker BSA. Along with Triumph and Norton, BSA -- Birmingham Small Arms -- was one of the leading motorcycle and car exporters to the U.S. after World War II. BSA owned the Daimler marque before Jaguar and sold Daimler sedans and the Daimler SP250 sports car.
Mahindra paid about $4.1 million for the rights to BSA, which made its last motorcycle in the early 1970s. Mahindra says it plans to design a new line of BSA motorcycles and market them in the United States, Italy and Britain by 2018.