Someday, Johan de Nysschen’s efforts to enhance the image of Cadillac will owe a small shout-out to the rise of LED lighting technology.
The increasing use of flexible LED applications in auto headlights and accent lights has resulted in a golden age of light design across the industry. Confident that they can do almost anything they want with light fixtures these days, vehicle stylists have discovered a new canvas to bend and turn and embellish the front-end designs of their cars.
Change the front end—change the brand image.
On display at the Detroit auto show last week was the Cadillac Escala, the third in a trilogy of flagship concepts that spell out the design language of Cadillac’s future as de Nysschen works to fire up the iconic brand.
Playing in the LED sphere, designers have introduced changes to the front-end, combining Cadillac’s longstanding vertical lighting tradition with a touch of horizontal. Thanks to flexible LEDs, the lights permit the use of deep crevices in the fixture and glowing flat acrylic lines.
Across the Detroit show floor, new and incumbent vehicles show bold new front ends—made possible in part by their free-flowing lights.