DETROIT -- Lexus is rounding out its car lineup this year with the LC halo coupe and the LS flagship sedan unveiled in Detroit. But executives still see plenty of gaps for new vehicles.
Potential areas of expansion include a subcompact crossover, a three-row crossover, a broader range of F-badged performance cars and even possibly a Tesla-fighting all-electric entry.
Lexus General Manager Jeff Bracken said the brand is forgoing as many as 70,000 vehicle sales a year by not competing in the subcompact and three-row crossover segments alone. Last year, Lexus trailed first-place Mercedes-Benz by fewer than 10,000 vehicles in the U.S. luxury title race, with sales of 331,228 to the German rival's 340,237.
Plugging the gaps won't guarantee a brand sales boost of 70,000 vehicles. Entries such as a three-row crossover might siphon sales from the midsize RX, while a subcompact crossover might partially cannibalize the compact NX, Bracken acknowledged.
But the musings show Lexus sees lots of new volume still prime for the picking.
"We do think there's room to fill some gaps that still exist for Lexus," Bracken said at the Detroit auto show, where the Japanese luxury maker unveiled the next-generation LS sedan.