DETROIT -- Last year Denso fell short of its North American talent recruitment targets. So this year the mega-supplier is pulling out all the stops.
It began by soliciting software engineers during CES in Las Vegas this month. It continued days later at the Detroit auto show, going so far as to rearrange its show stand to appeal to young engineers instead of automotive customers.
"We realized that we needed a new approach," says Bill Foy, senior vice president for engineering at Denso International America in Southfield, Mich. "When we couldn't hire all the people we needed last year, we decided to try some new ideas."
During the auto show Denso launched a Detroit-focused recruitment drive with a recruitment center set up on the show floor. The strategy will be to hire people from the auto industry hub, but then dispatch them around the United States where they are needed to Denso's operations in East Tennessee; California; Battle Creek, Mich., and other locations.
Denso has dual needs in engineering.
The first is purely people. The company's U.S. operations need to fill 400 engineering positions over the next couple of years. The company has $10 billion in U.S. revenues and is growing, and so are its needs in product development and r&d.