The floor tiles were the last straw.
Automakers had been demanding dealership improvements -- which often resulted in look-alike stores -- more and more insistently for a decade. But when a new round of demands arrived before dealers had fully recovered from the Great Recession, many of the retailers blew their stacks at the timing.
"The one-size-fits-all approach is just plain wrong," outgoing NADA Chairman Bill Underriner said in a February 2013 speech. "Rigid standards often raise costs and produce little return."
In response to dealer complaints, NADA had commissioned a factory image programs study in August 2011, which was completed in early 2012 and released at that year's NADA convention. Half-jokingly, some NADA members called it the "floor tile study."