He was one of the most colorful figures from the 2016 U.S. presidential campaign.
Largely inspired by his opposition to then-GOP candidate Donald Trump, California Cadillac dealer Rocky De La Fuente waged a long-shot campaign for the U.S. presidential nomination, starting in late 2015.
He described himself as a conservative Democrat. He came across as gregarious, even a bit eccentric, but De La Fuente waged a serious campaign centered on four issues: welcoming immigrants, creating more jobs, creating more city parks and aiding homeless people.
With the help of petition drives, he made it onto the ballot in several states, although he failed to win any primaries or caucuses.
But it wasn't the end.
In August, De La Fuente resurfaced as the presidential candidate of the Reform Party, following in the footsteps of businessman Ross Perot and consumer advocate Ralph Nader.
And somewhere in between, he changed his residence from California to Florida and made an unsuccessful bid as a Democrat for a U.S. Senate seat.
De La Fuente, 62, is a real estate developer and third-generation car dealer. He says that over the years, he has held as many as 28 franchises, spanning 24 brands.
His remaining store is De La Fuente Cadillac in El Cajon, Calif., outside San Diego.