In a funny new take on Chevy's "Real People, Not Actors" ad campaign, a focus group of animated Lego minifigures is asked what kind of person would drive Chevy's all-new Lego Batmobile.
"Judging by these rocket launchers, this person's kind of defensive," quips one woman, prompting an angry retort from Lego Batman, who hovers over the group.
Chevrolet is not selling Batmobiles. Rather, the ad is the result of a partnership with Warner Bros.' The Lego Batman Movie, which opens in U.S. theaters Feb. 10. The spot, by Chevy's lead ad agency, Commonwealth/McCann, directs viewers to Chevy's website, where people can virtually configure their own Lego Batmobile. Chevrolet also unveiled a life-size Lego Batmobile during the first public day of the Detroit auto show that was made from 344,187 Lego bricks and took 1,833 hours to build.