Lincoln is going big in 2017, at least in terms of its product size. The luxury brand has re-introduced the Continental nameplate as its largest sedan and by year end plans to be delivering a redesigned Navigator large SUV to dealerships.
Luis Somoano, chairman of the Lincoln National Dealer Council, said the brand's newest products are helping Lincoln return to relevancy and achieve volume targets of 300,000 by 2020.
"Really, we have a great time in front of us with a full year of Continental and Navigator," he said. "I think 2017 will be another growing year for Lincoln."
The Continental has achieved early success. It outsold the Cadillac CT6 by 250 vehicles in November and by 552 in December. Incentives on the Continental were, on average, $2,874.50 lower than those on the CT6 in November and December combined.
Somoano said a full year of Continental sales should help the brand as it tries to raise volume for the fourth straight year in 2017.
The Navigator should also help Lincoln in that quest.
The next-generation large SUV will make the switch to an aluminum body, following a trend adopted by the Ford F-150, F-150 Super Duty and Expedition. A concept complete with gull-wing doors drew plenty of attention when it was shown at the 2016 New York auto show, and the production model is expected to be unveiled early this year.
"We invented that segment in 1997," Somoano said. "Hopefully everything goes well and we can really start to gain some ground in that segment that we used to own before."