Dealerships can sign up for the "Senior Promise 2017" program at the Dealers Driving Road Safety booth (2608).
Prom and graduation can be a dangerous time for teens, with seven of the top 10 deadliest driving days occurring between Memorial Day and Labor Day. To underscore this critical time, the National Foundation for Teen Safe Driving is launching "Senior Promise 2017" at the convention.
"We will be asking dealers who visit the booth to support the initiative by sharing the contest and campaign details with schools and organizations in their local communities," said Roy Bavaro, executive director of the foundation.
Campaign items, such as press releases, postcards and posters are available to participating new-car dealerships at no charge.