Q: If automakers raise incentives, what form of incentives would you prefer to see?
John Garff, president, Ken Garff Automotive Group, Salt Lake City: "The more transparent in today's world, the better it is for everybody. Any customer cash, very straightforward, simple -- that would be preferred."
Steve Kapusta, head of the OpenLane online remarketing platform, Ally Financial: "Obviously it depends on what the manufacturer wants to do, but in general, I think the manufacturers have been pretty good at leveraging consumer cash. Then the consumer gets the ability to decide what they want to do with the rebate."
Anil Goyal, senior vice president of operations, Black Book: "I think there will continue to be more push in the leasing area, subventing residuals. And as those interest rates rise, we're still going to continue to see 0 percent APR. Those are the two primary areas."
Jason Laky, automotive and consumer lending business leader, TransUnion: "If we see the Federal Reserve take their slow, measured rate increases, I think we'll still see the same balance of cash incentives versus finance incentives. If we start to see interest rates increase a little faster, it might be harder to make financing incentives as attractive."
Sandy Schwartz, president, Cox Automotive: "If I'm an OEM, I'm going to focus my incentives in the place where they're needed most. Trucks and SUVs need some incentives, but not as much as cars do."