"A lot of new EVs are coming, whether you like them or not and regardless of what happens on the political front. And they're scaring the marketing people of the industry. We really don't know who's buying EVs. We don't know where they're coming from. We don't know what's motivating them to buy what. And we don't know how to market to them. It's a big gap in the industry's knowledge." -- Jan Thompson, senior vice president, Ipsos
On the record
"The rest of the world has gone digital, and all of us in the industry need to quickly catch up or we won't be able to move the massive amounts of volumes efficiently and effectively." -- Janet Barnard, president, Cox Automotive Inventory Solutions
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