TrueCar started the model year with a heavy refresh.
The car-shopping website this month made a new round of updates to the Dealer Pledge initiative it launched in March. A highlight of the changes -- which TrueCar plans to promote at the convention -- will be an updated sales analytics tool provided to all TrueCar dealers.
The tweaks are part of a continuing effort to rebuild relations with dealers in the wake of internal and external turmoil throughout 2015.
"We consider our dealer pledge to be a living roadmap for addressing dealer concerns and feedback for us," TrueCar CEO Chip Perry told Automotive News. "It's a journey to address the shortcomings TrueCar had that are still in place today."
The updated sales tool, Sales Analyzer 2.0, incorporates best practices from TrueCar's dealer network and its data on consumer and retailer preferences to help dealers optimize profitability and volume, Perry said.
This year, TrueCar dealers will be able to set up a profile page on TrueCar's website that they can customize and which will link directly to their own dealership sites. TrueCar will also offer VIN-specific pricing tools and plans to hold six regional dealer summits in 2017 to echo the six it hosted last year.
The company plans more promotion of its used-car services, which have grown to just over 30 percent of all TrueCar-initiated sales.
Since Perry took over at the end of 2015, TrueCar has added more than 2,000 franchise and independent dealerships to its network (TrueCar counts each brand at each location separately), including more than 300 AutoNation outlets that rejoined in 2016 after a battle between the companies over data sharing.
But Perry says there's still a ways to go. "As I've said before, we're not resting on our laurels," he said, "because we don't have any laurels to rest on."