DETROIT -- Ford Motor Co. has hired a former Apple and Nike marketing executive to be vice president and chief brand officer, a new position created as the company focuses on new mobility services.
Musa Tariq, 34, will start this week. As Ford's brand officer, he'll work with marketing, communications and company leaders across the globe to build the brand.
"As we grow our business, we're also expanding our focus on and investment in building and differentiating our iconic Ford brand, which is known, loved and trusted around the world," Ford CEO Mark Fields said in a statement. "Our opportunity is to connect with even more consumers and stakeholders -- some who never have done business with Ford before -- through compelling and culturally relevant marketing and communications. Musa has led transformational work at some of the world's most admired brands, and he is a leader known for challenging convention. We're excited for him to bring his expertise, knowledge and passion to Ford."
Tariq will report to Stephen Odell, Ford's executive vice president, global marketing, sales and service, and Ray Day, Ford group vice president, communications.
Before joining Ford, Tariq was Apple's global marketing and communications director for retail.
He had served as senior director of social media and community at Nike, and he was the global head of digital marketing and, later, director of social media at Burberry.