All it takes is a few minutes watching a Japanese game show to realize there are some major cultural differences between America and Japan. Another piece of evidence crossed our desks this week: Nissan's "Mommying Drive," a campaign aimed at teaching Japanese husbands how much the Serena minivan's features would benefit their wives.
To do this, Nissan dressed up three men in drag to look just like their wives. The wives handed them a daily schedule, and the men set off on a madcap adventure taking care of the children while wearing high heels, makeup and wigs for an entire day.
It sounds like these Japanese couples participating probably would get a laugh out of the 1983 Michael Keaton movie Mr. Mom.
A separate event was scheduled for this past weekend, in which members of the public could come to Nissan's headquarters in Yokohama and engage in their own cross-dressing adventures with the minivan. Participants were expected to receive a ¥5,000 ($44) coupon to be used at a Nissan dealership.
Advice to U.S. marketing teams: This marketing strategy would land you in a lot of hot water with many American women and men. So just don't.