TO THE EDITOR:
The letter from a former manufacturer rep concerning dealer retail practices, profitability and ethics was pathetic ("Profit focus runs over customers," March 6). Being in my 42nd year of retail, I am aware of some dealer business practices that are indeed unethical and am sorry his son was unhappy with his experience.
What the writer ignored, however, was the lack of morality and ethics on the manufacturer side when it comes to treatment of dealers. The tactics often employed to bully dealers to participate in manufacturers' mostly self-serving, revenue-enhancing programs are why state franchise laws are in place.
The question of profit was especially egregious when one considers the profit manufacturers reap on the sale of new vehicles to the dealer. How about the profit on parts, extended warranties and factory programs, to name a few items?
All have had profit margins to the dealer reduced so the manufacturer could increase its revenue with little or no regard for the retailer's balance sheet!
If one were to put away the broad brush, perhaps a balanced, fair discussion could ensue and lead to the elimination of improper practices that take place on both sides.
Indeed, a better business climate for all would result!
MARK PORCARO, Lower Mount Bethel Township, Pa. The writer is a service director.