Subaru is considering installing electric powertrains in current nameplates rather than designing an all-new electric vehicle, CEO Yasuyuki Yoshinaga, told Bloomberg.
The strategy would contrast with the approach of manufacturers such as Mercedes-Benz, which has bundled its EV technology, including charging boxes and energy storage, under the EQ subbrand.
Yoshinaga sees advantages to offering electric variants of existing nameplates.
"If there's already an attractive Subaru model, for example the XV crossover, and if a customer in Beijing wants one but is only allowed to buy an electric vehicle, if there's no electric version then he can't buy it," he said. "Providing the choice of an EV means the customer can still desire the same Subaru."
Subaru is prioritizing spending on electrification over other technologies, such as autonomous driving and connected cars, as it races to bring a plug-in hybrid to market next year and an all-electric vehicle by 2021.