"It's purely coincidence that this happened here. This could have happened at Starbucks or any other retail location," said Ford. "We're formulating how we're going to communicate to our customers and the public at large to let them know that that's the case."
Ford wants customers to know that no dealership employees were involved in the shooting.
In the meantime, Nissan North America is helping Ford finish his month-end sales count and other business, even offering to help him find counselors for traumatized employees, he said.
RFJ, of Plano, Texas, owns 20 dealerships in the Southern U.S. as well as some locations in the Northwest. It ranks No. 36 on Automotive News' list of the top 150 dealership groups based in the U.S., with retail sales of 24,047 new vehicles in 2016.