Jaguar Land Rover, preparing for a product offensive that includes the British brands' first electric and hybrid vehicles, is the lastest company to use online puzzles and games to assess the talent of job applicants.
JLR last week announced its plans to add 5,000 engineers, many of whom will be working on software and the company's growing armada of electrified vehicles. Engineers can apply the old-fashioned way — online or in person — but those looking to get to the head of the line can demonstrate their competence through an iOS or Android mobile app from the virtual band Gorillaz that requires them to assemble a Jaguar I-Pace electric crossover and perform other problem-solving tasks.
"The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking codes in Alternate Reality Game format," says JLR, referring to a genre that mixes elements of reality, fantasy gaming and viral marketing. "The challenge takes them on a series of code-breaking puzzles that will test their curiosity, persistence, lateral thinking and problem solving skills — all real world attributes of a new generation of software and engineering talent."