Dealers should put a payment calculator on their vehicle details Web page to gain credit applications, suggests Scott Gunnell of JM&A Group. If customers are able to build a payment and see they can afford their car based on the payment and interest rates they input, "they might be more likely to submit a credit app," he said, which makes them more likely to visit the dealership to buy the vehicle and F&I products.
Online calculators boost the odds for F&I sales
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