After the tiny EcoSport crossover arrives early next year, the automaker's product blitz revs into high gear in 2019 with the debut of the Ranger and numerous redesigns.
It follows a relatively quiet stretch for Ford Motor, whose U.S. sales have fallen 4.3 percent this year through July, a steeper decline than that of the industry.
The company showed no new vehicles at this year's Detroit auto show, and only 4 percent of its lineup will be replaced next year, according to the closely watched "Car Wars" report from Bank of America Merrill Lynch.
That's not to say Ford Motor has been idle. Its redesigned aluminum-bodied Ford Super Duty and the Ford Raptor performance pickup went on sale late last year, and it's preparing to launch redesigned Ford Expedition and Lincoln Navigator large SUVs in the coming months. The venerable Ford F-150 pickup is being re-engineered this year with a new 10-speed transmission and a diesel engine option. High transaction prices for those vehicles — the average price F-series buyers paid in July was $45,000 — should help carry the company through the industry's cooling sales and keep North American profit margins healthy.
One big unknown: Ford Motor's plans could change drastically this fall after CEO Jim Hackett concludes his 100-day review of the business in the coming weeks. Hackett, who abruptly replaced Mark Fields in May, is looking at every part of the automaker's operations, including its product portfolio. He could nix some of the longer-term plans set in place by Fields or cut struggling vehicles.
"All of that is in the air, up for grabs," Hackett said last month on a conference call with analysts. "I see opportunity in every area where we can be better."