Our Opinions: At its first-drive event last fall, Nissan executives conceded the Titan -- good as it is -- is unlikely to peel off many of the die-hard domestic truck buyers. They're among the most loyal bunch in the market. So why expend the capital to bring a full-size pickup into what's admittedly a limited market?
Because the truck market in America is so big that even if Nissan only sold Titans to brand fans, they'd move enough to make the investment worthwhile.
It appears to have paid off.
Nissan moved nearly 4000 Titans in July 2017, up 230 percent over the same month in 2016. There's a lot to like about the truck too: Our Titan Pro-4X off-road special not only looks the full-size desert-stomper role, but also delivers interior amenities worthy of a highway road-tripper. Heated/cooled leather seating, an easy-to-use navigation system and surprisingly quiet ride made a 700-mile round trip in the Titan perfectly comfortable, and it returned an 18.8-mpg average with a few hundred pounds in the bed.