YOKOHAMA, Japan — While confident that its newly unveiled next-generation Leaf will finally become a core volume nameplate, Nissan concedes it will take another decade before electric vehicle prices are low enough to make EVs mainstream products.
Daniele Schillaci, Nissan's executive vice president for zero emissions as well as global marketing and sales, predicted EVs won't reach pricing parity with traditional gasoline-powered vehicles until around 2025.
Until then, they will remain more expensive, he said. Their cost difference is largely because of their batteries.
"2025 seems to be the tipping point," Schillaci said at Nissan's headquarters here after unveiling the redesigned Leaf to Japanese media last week. "Probably after this tipping point, the growth of the EV market will have very strong acceleration."
But at the same time, boosting volume will be key to bringing down cost.
Nissan Motor Co. plans to do that by spreading the Leaf's electric drivetrain technology across its lineup. Schillaci said launching an all-electric crossover would be a natural next move.
"It's legitimate to think, given our strong experience, that we might have a crossover EV in the near future," Schillaci said, declining to offer more details about rollout plans.
Schillaci said Nissan will elaborate its broader EV strategy in a new midterm business plan expected to be presented this autumn.
CEO Hiroto Saikawa predicted global sales of the second-generation Leaf would be at least double those of the outgoing car. "It has migrated from a pioneer," Saikawa said, "to a centerpiece of our brand."