They also agree that suppliers will have to reinvent virtually every major component in the cockpit, including the steering wheel, climate control, airbags and audio system.
To do that, the two have formed rival alliances.
Faurecia, the world's third-largest seat maker, is working with ZF to design airbags and seat belts. Adient, the No. 1 global seat supplier, has formed partnerships with Yanfeng and Autoliv.
"We would not have been able to do this alone," Faurecia CEO Patrick Koller said during a press conference last week. "We have to think about ecosystems."
At the show, Faurecia revealed the first fruits of its partnership with ZF: a driver's seat called the Advanced Versatile Structure.
Since the front seats can swivel and retract, the seat belts are anchored to the seats rather than the B-pillars. Airbags are embedded on each side of the seats, and the seat backs house rainbow-shaped bags for the rear passengers.
For frontal protection, automakers likely would add a curtain that deploys from the roof, plus two-stage airbags in the dash. After an in-cabin camera pinpoints the front passengers' positions, the two-stage airbags would deploy accordingly.
The result: a protective cocoon for each occupant.