SAN FRANCISCO — Diarmuid O'Connell, Tesla Inc.'s vice president of business development who led the automaker's fight to sell its cars through factory-owned stores, has left the company, Bloomberg reported.
O'Connell, 53, who joined Tesla in 2006, was one of the longest serving executives at the automaker. His team and responsibilities will be overseen by Jon McNeill, Tesla's president of global sales and service, the company said.
"He started with Tesla before the rollout of Roadster, and now that we've reached the launch of Model 3, he felt the time was right to move on and spend more time with his family," a Tesla spokesman said.
Tesla turned over the first batch of Model 3 vehicles to employees in late July and aims to make 20,000 a month by December.
As it seeks to sell a more affordable electric car in high volumes, it has cranked up the legal pressure in its effort to eschew the traditional dealership model and sell cars directly to consumers.
"I've been privileged to be part of a team that sparked a revolution in global electromobility," O'Connell said in a statement. "There is no turning back on the road to a world of electric vehicles and sustainable energy generation and use."