President Donald Trump isn't the only one who can take to Twitter and call automakers on the carpet.
Unifor, the Canadian union currently on strike at the Chevrolet Equinox plant in Ingersoll, Ontario, blasted General Motors on the social media site on sales day, Oct. 3.
On its official Twitter account, GM proudly boasted about its 12 percent U.S. sales increase in September, "led by a fresh lineup of crossovers."
A picture of a Chevrolet Equinox accompanied the post. Unifor wasted no time in calling out the automaker.
"This is a smack my head post. Incredible and ruthless all into one. #putaringonitGM #OneDayMore," read a post from @CamiJobAction, the official Twitter account of the union's striking workers.
The striking workers then retweeted a post that read: "OUR Equinox sales up 69% Sept2017 over 2016. Best month EVER. Keep Equinox in Canada!"
And that's the crux of the issue; Unifor says it will not sign a new contract if GM refuses to designate the plant the lead producer of the Equinox, which would mean the factory would be first to get more work if sales increase and the last to have production scaled back if sales slump.
Unifor Local 88 also took issue with Chevrolet Canada's "The Canadian Dream" ad campaign, which includes video spots on YouTube, Twitter and Facebook.
"The Canadian Dream should = a commitment to Canada," the local tweeted. "Make us proud to share this [ad]."