TO THE EDITOR:
“Moving on up” (Sept. 18) gave coverage to Cadllac’s new marketing strategies and the oh-so-trendy Cadillac House in Manhattan. I’ve been following Cadillac for 15 years and note that sales for 2017 will be below 2014, so I need not ask what all the buzz has done for sales.
In the summer, I parked directly across the street from Cadillac House in my immaculate 1966 Ember Firemist Eldorado convertible. Entering the pearly gates, I saw the trendily attired staff taking photos of my car. Facing me in a straight line were three white indistinguishable Cadillacs arranged so that one could not get a side view of any. Parallel to them was a minimalist bar with stools that faced the side street and not the cars. Asking for a brochure, I was told they no longer have them. In the rear was an “experience room” where I hoped to be enveloped in the experience of Cadillac; what I found was a large room with a ’70s disco light show. Its relevance is lost on me.
Cadillac’s TV ads show cars being driven on cobblestone Lower Manhattan streets, hardly the goal of prospective buyers. Mountains, beaches, ski trips, fun, family anyone?
The “What?” of my visit was compounded by Keith Crain’s Oct. 2 column (“It never is their fault”) saying what has been said for 100-plus years: It’s the product. I own six Cadillacs from a ’53 limousine to an ’82 Brougham and wouldn’t trade even one of them for 10 2018s.
FRED KANTER, President, Kanter Auto Products, Boonton, N.J. Kanter Auto Products manufactures and retails new parts for restoration of antique and classic cars.