Lamborghini goes 0 to 60 in the blink of an eye. So does a Florida dealership selling them.
Lamborghini Broward, owned by Warren Henry Auto Group, opened in January 2016 and quickly shot to the top of the list of Automotive News' 100 Best Dealerships To Work For.
At the heart of the store's success is the Warren Henry group's practice of welcoming everybody and treating them well, whether that's hiring sales associates with no prior dealership experience or allowing anyone into the Lamborghini store to see and touch the cars without an elitist screening process beforehand.
Opening up a showroom to everyone may be common at a volume franchise like Toyota, Ford or Dodge — all of which the Warren Henry group currently has. But in the high-dollar world of exotics, it's not always the case — even for people who have bought multiple pricey cars.
"Everybody that comes into the store is welcome and we show everybody a car," Warren Zinn, CEO of Warren Henry Auto Group told Automotive News. "We pick up a lot of people that have been not treated properly at other stores and they have already bought two Ferraris."
Many newcomers — owners and fans of exotic brands alike — are surprised to find the Broward store so welcoming.
"If someone wants to bring their kids, we let them," Zinn said. "People tend to keep that in mind. 'Hey, when I was at so-and-so store, no one would even talk to us and here they let junior sit in the car.'"