Malcolm Bricklin was in the audience at the International Motor Press Association monthly meeting in New York on Nov. 21, where the association officially recognized Subaru's upcoming 50th anniversary in the U.S.
As usual, Bricklin was full of surprises. "For the first time in my life, I don't own a car," he said. Nowadays Bricklin lives in New York City, and besides, he said, his wife has a car. Bricklin co-founded Subaru of America in 1968 with business partner Harvey Lamm. He also co-founded Yugo of America, created the gull-winged Bricklin SV-1 sports car and launched numerous other ventures. Besides joining in the anniversary celebration, Bricklin eagerly promoted his latest project among the luncheon crowd, a three-wheel, battery-powered sports car, which he says arrives on the market in 2019.
Following a presentation by Jeff Walters, senior vice president of sales for Subaru of America, Bricklin gamely stood in line with journalists to ask Walters a question: "After 50 years, is it still fun to work there?" Bricklin asked. Walters said, "I love working at Subaru."