After numerous product introductions and explosive U.S. sales growth in 2017, the Mercedes-AMG performance subbrand is on the cusp of representing 10 percent of Mercedes-Benz USA's luxury-vehicle business.
It's a big leap in just one year — a year that also happens to be AMG's 50th anniversary.
Through November, AMG's 2017 U.S. sales have jumped 50 percent to 30,116 vehicles. In the same period, overall sales of Mercedes luxury vehicles dropped 2 percent to 302,043. AMG accounted for 6.8 percent of Mercedes' U.S. luxury sales in 2016, with 23,261 units.
Credit the new AMG 43 line for much of the growth. Mercedes this year finished rolling out its inaugural 43 models. They have enhanced performance elements but don't reach the heights of AMG's traditional 45s, 63s and 65s with their handbuilt engines. Nine of the 40 AMG models now on sale in the U.S. are 43s.